We are UpscaleRiverAt UpscaleRiver there is only one primary goal: To make people's lives easier.
Everybody has to go to sit through red traffic lights, decide wether they should buy those jeans or worry about losing money in the stock market. We say, why? Computers are getting faster and are able to consume more and more data, but computers can not do everything. Computers need smart, creative people to solve problems. This is why UpscaleRiver exists. We believe that most of today's problems can be solved with smart software, and we plan on solving as many problems as possible.
The iPhone and Android phones are powerful computers that are with you at all times. These things are fast and have large communities which make them the best place for us to start. There will be a huge war between cellphone makers that will drive competition and the technological barrier through the sky. We want to be part of it in any way we can.